Mobi33 Transforms Digital Signage Networks With Interactive Mobile Response

Mobi33 has developed an innovative platform solution that can augment any digital signage network with interactive mobile responses and ad messages deliverable to mobile phones.

A 'Call-to-Action' Statement is placed in the digital signage ad to prompt viewers to either call a voice number or send a text message to request ad content. Upon request, an SMS will be delivered to the caller's mobile phone containing product/service information, coupons, entry to a sweepstakes and other promotional information. SMS delivery is worldwide and international access numbers are available.

Mobile response added to digital signage greatly increases the ad’s effectiveness by enhancing information recall and by establishing a two-way communication with consumers. Digital signage companies may start using this service without the need for additional development and launch new campaign services such as text2win, polling and survey immediately.

Mobi33’s affordable pricing offers outstanding marketing opportunities that fit any budget size and provides digital signage networks with new potential revenue streams.

Please contact sales (AT) mobi33.com or call 408-533-8028 for more information.

To see a demo: http://mobi33.com/demo3

To download a brochure: http://mobi33.com/mobi33_brochure.pdf

Company web site: http://mobi33.com

Minimize Your Digital Signage Content Management Cost Using MyAdTV

When you choose a digital signage system, you must take into consideration that the system will allow you to expand your usage easily. MyAdTV lets you construct and customize your own digital signage network with great flexibility. Besides being a full feature digital signage software platform that runs on any PC, the built-in hierarchical content management system allows you to expand and reconfigure your network at anytime to optimize workflow efficiency and allows the network to aggregate content from multiple sources. When you operate a digital signage network with hundreds or even thousands of display locations, the content management cost will become one of the major factors to a successful business. MyAdTV has focused its efforts in designing a system that lets you control the cost by (i) redirecting workflow on the fly; (ii) campaign collaboration among groups; (iii) content submission by outside agencies; (iv) assignment of content edit rights and (v) expanding or reducting usage on an as-needed basis. MyAdTV will reduce your content management cost at any level of usage.

To illustrate the hierarchical content management concept, let’s start with this simple case – you want to have your web designer to create content for you but you want to control when and where to play the content without having to call your designer every time you want to make a change.


When you first sign up for a free Starter Package, you receive one User account and one Player account. The User account is for content creation and management and the Player account is for content playback. From your User account, you can subscribe to an additional user account for your web designer to create content for you. The new user account will have a different login ID and password, both you and your web designer can place content in the Player account. Any content created by your designer can be modified by you including display schedule. Any content that you create can only be viewed but not modified by your designer because you have higher admin rights than your designer. Since content is stored in MyAdTV’s central server, your designer can manage your content from anywhere while you can access the content from anywhere at the same time.

Let’s consider a second case – you have placed digital signage in two of your stores, two digital signage screens in each store, you want your web designer to create content for all four digital signage screens and you want your store managers to manage the ad campaigns at the same time.


From your User account which is the Root account, you can construct your digital signage network shown above. Your web designer can access to all four of the Player accounts and place different content in each of the Player accounts. Since you and your web designer have higher admin rights than your store managers, you or your web designer can set the edit rights for each of the ads and thereby decide whether or not to allow your store managers to modify the ads. For example, if you are running a sales campaign, you want to assign edit rights to your store managers so that they can suspend or modify the ads depending on the condition of the sales floor. The account structure provides a segregated work environment for the two stores; that is the manager in Store1 only sees the content assigned to Player1 and Player2 and the manager in Store2 only sees the content assigned to Player3 and Player4. Users belong to the same branch can contribute content to the same Player account. For example, User1, User2 and User3 can all contribute content to Player1 and Player2; User1, User2 and User4 can all contribute content to Player3 and Player4. You can reconfigure the account structure at anytime.

Businesses such as creative service providers, ad agencies and system integrators can easily construct an account structure where you can provide services directly to your clients by accessing your clients’ accounts.



The account structure shown above is an efficient model for service oriented businesses to organize their workflow. The Root account represents the headquarters where you can monitor account activities and administer account management. The second level is occupied by account managers where groups of client accounts are assigned to the managers. A client account can be reassigned to a different manager at any time. In this structure, only the Root Account can perform the reassignment. The service provider company can add more account managers or assign more client accounts to managers as the business grows. Each account manager can only access accounts that are assigned to him or her. Each client account can only access its own content and other client accounts are invisible to this client. Additional accounts can also be added to client accounts so that their usage will not be limited and are also on an as-needed basis.

There is no limit to the size of the account structure you can construct; the platform is designed to accommodate enterprise level usage. Please go to http://myadtv.com/accountstructure.html under National Chain Store to learn more about enterprise account structures.

Download MyAdTV Brochure

About MyAdTV, Inc.
MyAdTV, Inc. (www.myadtv.com) is a software service provider dedicated to bringing digital signage solutions to the masses. Its patent pending flagship technologies include one-click turnkey, hierarchical content management system and automated ad trading platform. For investor relations, please write to PR@myadtv.com.

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Build your own wireless digital signage network using MyAdTV

Digital signage is fast becoming the tool of choice for in-store advertising and on-location ad sales. When you talk about digital signage, terms such as cellular technology, wireless networking and remote access are often mentioned in the conversation. But don’t let these technical terms scare you! It is much easier than you think to build your own wireless digital signage network. You can do it right from your own laptop. We will unfold the mysteries one by one for you.

Most laptops have built-in wireless connection. If not, you can purchase a wireless PC card to provide the wireless connection. The location you plan to run the digital signage at needs to have access to the Internet through a wireless hub. In the United States, almost a quarter of the households have Wi-Fi wireless home networking. In Mountain View, California, Google provides free Wi-Fi to the entire city. Many cities are following suit in providing Wi-Fi city-wide. In a year or two, it is safe to assume that most places will have Wi-Fi available. If the location does not have access to the Internet, you can consider using a cellular network. Companies such as Sprint and Verizon offer Internet access through their PCS networks using a wireless PC card. Sprint offers a package of $60 monthly subscription and a free PC card (with rebate). Once you established the Internet connection, you are good to go.

A digital signage network implies the ability to access the digital signage content remotely and to display the content in multiple locations simultaneously. This is accomplished by storing the content in a central server and providing software applications that you can create and display the content. MyAdTV has engineered a web-based solution that allows you to have your digital signage network instantly. No software installation is required, just Microsoft Internet Explorer browser; a regular PC connected to the Internet is used for content creation and playback; content is controlled and updated remotely with no interruption to the display. You can go to www.myadtv.com to sign up for a FREE ‘Starter Package’ and gain access to the service. You can self-start in less than 30 minutes by following the step by step user guide provided.

MyAdTV also allows you to build your own account structure and increase the usage at your own pace. You can have multiple accounts that link together for internal staff members to manage multiple ad campaigns and to display different content at different locations.

Click here to see various account structure models.

When you are ready to display the digital signage, you connect your laptop to an external monitor. Depending on your application and your budget, you can use any display screen like a 19” LCD monitor or a 42” Plasma TV.

Besides displaying ads using graphics, flash or movie files, MyAdTV also takes user type-in text and overlays the text on a background image or background color. It is ideal to use it as a message board for public announcements.

Please go to myadtvbiz.blogspot.com to read about other articles on building a turnkey system and starting a digital signage business.

About MyAdTV, Inc.
MyAdTV is a software service provider dedicated to bringing digital signage solutions to the masses. We provide a complete solution to in-store advertising and on location ad sales. Our two patent pending flagship technologies include a hierarchical account architecture and a fully automated ad trading and exchange platform. To sign up for a free account, please go to myadtv.com.

Search keywords: dynamic digital signage, in-store advertising, on-location ad sales, digital signage advertising, digital signage solutions, signage display, electronic signs, point-of-sales advertising, retail marketing, advertising networks, advertising media, point-of-purchase solutions, out-of-home advertising, narrowcasting, place-based media, free digital signage software, retail marketing, retail industry, electronic signage, retail media networks, start a small businesses, retail chain stores, retail store advertising, retailing industry, shopping mall advertising, turnkey digital signage systems

Build your own turnkey digital signage systems using MyAdTV

Here is an overview on how to build your own turnkey digital signage systems using MyAdTV's free 'Starter Package'. The Starter Package includes two software modules – (i) content creation and management and (ii) content display. Both are web-based applications and run directly on an Internet Explorer browser. No software installation is required. Ad content is stored on our central server and can be retrieved from any computer and at any number of locations.

System requirements:
- Any PC based computer with Internet connection
- Pentium III or above recommended (or its equivalent)
- 512M or more memory recommended
- Microsoft Internet Explorer browser 6.0 or above
- A high-end graphics card if you are running flash and movie files with resolution larger than 640x480

How to start:
- Go to http://www.myadtv.com and sign up for a starter account by clicking on the Free Account Signup button
- Login to your user account by going to the home page and click on the MyAdTV Login button
- Create your ad content by following the steps provided in the quick start user guide
- Run the final content on the same computer or on another computer connected to the Internet using Turnkey, Desktop or PlayNow display mode (refer to the quick start user guide)

You can update your ad content or insert new materials remotely without interruption to the playback. MyAdTV supports most commonly used media formats including jpg, flash, wmv, avi and mpeg. MyAdTV also accepts user type-in text. User type-in text allows you to modify your ad messages easily. You can run the final content on one computer and modify your ad content on another computer. You can change the text, color, size and type of your ad messages; you can replace images to your existing ads; you can change the ad start date and time and you can insert new ads. Once you've saved the changes , the changes will appear in the very next display cycle.

You can convert your computer into a turnkey system using MyAdTV's One Click Turnkey mode. That is, when you first power on your computer, the content will start to play automatically without any user input. You can set up the One Click Turnkey mode on any Inernet connected PC and at any number of locations. The One Click Turnkey mode is easily demonstrated by going to our demo site.

You can create a digital signage network of any size. MyAdTV’s expandable and reconfigurable account architecture allows you to increase the usage by subscribing to additional accounts. When you create new accounts, you will automatically become their admin and be able to access these accounts from your own account. With the additonal player accounts, you can display different content at different locations. With the additional user accounts, you can assign your staff to manage various ad campaigns or your web designers to create content while you retain the overall control and can override any actions taken within the accounts. Click here for more details.

When placing digital signage in your store, there is the consideration of the type of monitors you want to use. We recommend LCD monitors with the size of 23” or larger. The price of larger LCD monitors is dropping by the month. They are more light-weight when compared to Plasma screens and they don’t have the burn-in problem that most Plasma screens do. As for the computer, you can use a laptop or a desktop with small foot print. You may need an extended VGA cable to connect your monitor to your PC in order to give you better placement of the PC. Alternatively, you can purchase a LCD monitor with a built-in PC for a higher price. Wireless connections work well with this application and wireless saves the trouble of having to install Ethernet cable.

Read about "Build your own wirless digital signage network using MyAdTV"
You can contact our technical support if you have further questions.

About MyAdTV, Inc.
Founded in 2004 and located in the heart of Silicon Valley, MyAdTV puts tremendous effort in developing applications that greatly expand the scope of digital signage. The patent pending flagship technologies include one-click turnkey, hierarchical account architecture, and automated ad trading. To sign up for a free account, please go to myadtv.com. For investor relations, please write to pr@myadtv.com.


Search keywords: dynamic digital signage, in-store advertising, on-location ad sales, digital signage advertising, digital signage solutions, signage display, electronic signs, point-of-sales advertising, retail marketing, advertising networks, advertising media, point-of-purchase solutions, out-of-home advertising, narrowcasting, place-based media, free digital signage software, retail marketing, retail industry, electronic signage, retail media networks, start a small businesses, retail chain stores, retail store advertising, retailing industry, shopping mall advertising, turnkey digital signage systems

Start your Own Digital Signage Business

Due to the high costs and diminishing returns of advertising on TV and other traditional media, advertisers and manufacturers are now more willing to redirect a portion of their budgets to other forms of advertising. According to survey, 72% of advertisers want to invest more on in-store advertising. In the coming years, digital signage will take the lead over paper posters due to the savings in printing costs and the volume of ads that can be shown per location. On-location ad sales is another hot new opportunity for generating revenue through selling ad space. Increasing numbers of companies have installed LCD monitors at locations such as elevator entrances in commercial buildings, gas pumps and other public places to display ads that target customers demographically.

To help independent businesses to capture this hot opportunity, MyAdTV has engineered a solution where digital signage is transformed to an easy-to-use web application. No software installation is required and the system simply requires a PC connected to the Internet.

Displaying content is controlled and updated remotely with no interruption to the display, and users can self-start in less than 30 minutes. Anyone can put together a digital signage system with the cost of a computer and a monitor.

Let us give you an example of the potential earnings of one such location using MyAdTV:
(i) Site Setup Cost
- 42” LCD or Plasma monitor $1,500
- A desktop or a laptop $400-$800
- 1 year of Internet connection $400
- 1 year of subscription to MyAdTV Standard Package $79.95
- Installation $500
- Total first year: $2,880 to $3,280 plus administration

(ii) Revenue from ad sales
- 10 hours a day, 1 minute per slot, total 600 slots a day available for sale
- 20 slots per advertiser a day
- 30 advertisers per screen
- At 25 cents a slot, potential revenue is $150 a day
- $54750 a year (365 days)

(iii) Income
- About $50,000 a year

Some service-oriented businesses should also find synergy in digital signage. Businesses such as web designing can provide ad creation services; system integration can provide turnkey digital signage solutions; and ad agencies can sell on-location ad space with the ability to upload content over the Internet. MyAdTV has a number of built-in features designed to lower operating costs.

Click here to read "Build your own turnkey digital signage systems using MyAdTV"

MyAdTV lets you network as many digital signage systems as you want. Our account management system with integrated payment allows service providers to manage client accounts directly from their root accounts. With the expandable and reconfigurable account architecture, the client accounts can also be distributed to account managers within the organization. Each client account can be billed either to company or to client. This way, companies have the choice on how they want to package their products or services. From the clients’ point of view, they each have their own working environment when using the digital signage software.

Click here to see various account structure models.

About MyAdTV, Inc.
MyAdTV is a software service provider dedicated to bringing digital signage solutions to the masses. We provide a complete solution to in-store advertising and on location ad sales free of charge to the public. Our two patent pending flagship technologies include a hierarchical account architecture and a fully automated ad trading and exchange platform. To sign up for a free account, please go to myadtv.com.

Search keywords: dynamic digital signage, in-store advertising, on-location ad sales, digital signage advertising, digital signage solutions, signage display, electronic signs, point-of-sales advertising, retail marketing, advertising networks, advertising media, point-of-purchase solutions, out-of-home advertising, narrowcasting, place-based media, free digital signage software, retail marketing, retail industry, electronic signage, retail media networks, start a small businesses, retail chain stores, retail store advertising, retailing industry, shopping mall advertising, turnkey digital signage systems