MyAdTV

Monday, October 30, 2006

Start your Own Digital Signage Business

Due to the high costs and diminishing returns of advertising on TV and other traditional media, advertisers and manufacturers are now more willing to redirect a portion of their budgets to other forms of advertising. According to survey, 72% of advertisers want to invest more on in-store advertising. In the coming years, digital signage will take the lead over paper posters due to the savings in printing costs and the volume of ads that can be shown per location. On-location ad sales is another hot new opportunity for generating revenue through selling ad space. Increasing numbers of companies have installed LCD monitors at locations such as elevator entrances in commercial buildings, gas pumps and other public places to display ads that target customers demographically.

To help independent businesses to capture this hot opportunity, MyAdTV has engineered a solution where digital signage is transformed to an easy-to-use web application. No software installation is required and the system simply requires a PC connected to the Internet.

Displaying content is controlled and updated remotely with no interruption to the display, and users can self-start in less than 30 minutes. Anyone can put together a digital signage system with the cost of a computer and a monitor.

Let us give you an example of the potential earnings of one such location using MyAdTV:
(i) Site Setup Cost
- 42” LCD or Plasma monitor $1,500
- A desktop or a laptop $400-$800
- 1 year of Internet connection $400
- 1 year of subscription to MyAdTV Standard Package $79.95
- Installation $500
- Total first year: $2,880 to $3,280 plus administration

(ii) Revenue from ad sales
- 10 hours a day, 1 minute per slot, total 600 slots a day available for sale
- 20 slots per advertiser a day
- 30 advertisers per screen
- At 25 cents a slot, potential revenue is $150 a day
- $54750 a year (365 days)

(iii) Income
- About $50,000 a year

Some service-oriented businesses should also find synergy in digital signage. Businesses such as web designing can provide ad creation services; system integration can provide turnkey digital signage solutions; and ad agencies can sell on-location ad space with the ability to upload content over the Internet. MyAdTV has a number of built-in features designed to lower operating costs.

Click here to read "Build your own turnkey digital signage systems using MyAdTV"

MyAdTV lets you network as many digital signage systems as you want. Our account management system with integrated payment allows service providers to manage client accounts directly from their root accounts. With the expandable and reconfigurable account architecture, the client accounts can also be distributed to account managers within the organization. Each client account can be billed either to company or to client. This way, companies have the choice on how they want to package their products or services. From the clients’ point of view, they each have their own working environment when using the digital signage software.

Click here to see various account structure models.

About MyAdTV, Inc.
MyAdTV is a software service provider dedicated to bringing digital signage solutions to the masses. We provide a complete solution to in-store advertising and on location ad sales free of charge to the public. Our two patent pending flagship technologies include a hierarchical account architecture and a fully automated ad trading and exchange platform. To sign up for a free account, please go to myadtv.com.

Search keywords: dynamic digital signage, in-store advertising, on-location ad sales, digital signage advertising, digital signage solutions, signage display, electronic signs, point-of-sales advertising, retail marketing, advertising networks, advertising media, point-of-purchase solutions, out-of-home advertising, narrowcasting, place-based media, free digital signage software, retail marketing, retail industry, electronic signage, retail media networks, start a small businesses, retail chain stores, retail store advertising, retailing industry, shopping mall advertising, turnkey digital signage systems

0 Comments:

Post a Comment

<< Home