Minimize Your Digital Signage Content Management Cost Using MyAdTV
When you choose a digital signage system, you must take into consideration that the system will allow you to expand your usage easily. MyAdTV lets you construct and customize your own digital signage network with great flexibility. Besides being a full feature digital signage software platform that runs on any PC, the built-in hierarchical content management system allows you to expand and reconfigure your network at anytime to optimize workflow efficiency and allows the network to aggregate content from multiple sources. When you operate a digital signage network with hundreds or even thousands of display locations, the content management cost will become one of the major factors to a successful business. MyAdTV has focused its efforts in designing a system that lets you control the cost by (i) redirecting workflow on the fly; (ii) campaign collaboration among groups; (iii) content submission by outside agencies; (iv) assignment of content edit rights and (v) expanding or reducting usage on an as-needed basis. MyAdTV will reduce your content management cost at any level of usage.
To illustrate the hierarchical content management concept, let’s start with this simple case – you want to have your web designer to create content for you but you want to control when and where to play the content without having to call your designer every time you want to make a change.
When you first sign up for a free Starter Package, you receive one User account and one Player account. The User account is for content creation and management and the Player account is for content playback. From your User account, you can subscribe to an additional user account for your web designer to create content for you. The new user account will have a different login ID and password, both you and your web designer can place content in the Player account. Any content created by your designer can be modified by you including display schedule. Any content that you create can only be viewed but not modified by your designer because you have higher admin rights than your designer. Since content is stored in MyAdTV’s central server, your designer can manage your content from anywhere while you can access the content from anywhere at the same time.
Let’s consider a second case – you have placed digital signage in two of your stores, two digital signage screens in each store, you want your web designer to create content for all four digital signage screens and you want your store managers to manage the ad campaigns at the same time.
From your User account which is the Root account, you can construct your digital signage network shown above. Your web designer can access to all four of the Player accounts and place different content in each of the Player accounts. Since you and your web designer have higher admin rights than your store managers, you or your web designer can set the edit rights for each of the ads and thereby decide whether or not to allow your store managers to modify the ads. For example, if you are running a sales campaign, you want to assign edit rights to your store managers so that they can suspend or modify the ads depending on the condition of the sales floor. The account structure provides a segregated work environment for the two stores; that is the manager in Store1 only sees the content assigned to Player1 and Player2 and the manager in Store2 only sees the content assigned to Player3 and Player4. Users belong to the same branch can contribute content to the same Player account. For example, User1, User2 and User3 can all contribute content to Player1 and Player2; User1, User2 and User4 can all contribute content to Player3 and Player4. You can reconfigure the account structure at anytime.
Businesses such as creative service providers, ad agencies and system integrators can easily construct an account structure where you can provide services directly to your clients by accessing your clients’ accounts.
The account structure shown above is an efficient model for service oriented businesses to organize their workflow. The Root account represents the headquarters where you can monitor account activities and administer account management. The second level is occupied by account managers where groups of client accounts are assigned to the managers. A client account can be reassigned to a different manager at any time. In this structure, only the Root Account can perform the reassignment. The service provider company can add more account managers or assign more client accounts to managers as the business grows. Each account manager can only access accounts that are assigned to him or her. Each client account can only access its own content and other client accounts are invisible to this client. Additional accounts can also be added to client accounts so that their usage will not be limited and are also on an as-needed basis.
There is no limit to the size of the account structure you can construct; the platform is designed to accommodate enterprise level usage. Please go to http://myadtv.com/accountstructure.html under National Chain Store to learn more about enterprise account structures.
Download MyAdTV Brochure
About MyAdTV, Inc.
MyAdTV, Inc. (www.myadtv.com) is a software service provider dedicated to bringing digital signage solutions to the masses. Its patent pending flagship technologies include one-click turnkey, hierarchical content management system and automated ad trading platform. For investor relations, please write to PR@myadtv.com.
Search keywords: dynamic digital signage, in-store advertising, on-location ad sales, digital signage advertising, digital signage solutions, signage display, electronic signs, point-of-sales advertising, retail marketing, advertising networks, advertising media, point-of-purchase solutions, out-of-home advertising, narrowcasting, place-based media, free digital signage software, retail marketing, retail industry, electronic signage, retail media networks, start a small businesses, retail chain stores, retail store advertising, retailing industry, shopping mall advertising, turnkey digital signage systems
To illustrate the hierarchical content management concept, let’s start with this simple case – you want to have your web designer to create content for you but you want to control when and where to play the content without having to call your designer every time you want to make a change.
When you first sign up for a free Starter Package, you receive one User account and one Player account. The User account is for content creation and management and the Player account is for content playback. From your User account, you can subscribe to an additional user account for your web designer to create content for you. The new user account will have a different login ID and password, both you and your web designer can place content in the Player account. Any content created by your designer can be modified by you including display schedule. Any content that you create can only be viewed but not modified by your designer because you have higher admin rights than your designer. Since content is stored in MyAdTV’s central server, your designer can manage your content from anywhere while you can access the content from anywhere at the same time.
Let’s consider a second case – you have placed digital signage in two of your stores, two digital signage screens in each store, you want your web designer to create content for all four digital signage screens and you want your store managers to manage the ad campaigns at the same time.
From your User account which is the Root account, you can construct your digital signage network shown above. Your web designer can access to all four of the Player accounts and place different content in each of the Player accounts. Since you and your web designer have higher admin rights than your store managers, you or your web designer can set the edit rights for each of the ads and thereby decide whether or not to allow your store managers to modify the ads. For example, if you are running a sales campaign, you want to assign edit rights to your store managers so that they can suspend or modify the ads depending on the condition of the sales floor. The account structure provides a segregated work environment for the two stores; that is the manager in Store1 only sees the content assigned to Player1 and Player2 and the manager in Store2 only sees the content assigned to Player3 and Player4. Users belong to the same branch can contribute content to the same Player account. For example, User1, User2 and User3 can all contribute content to Player1 and Player2; User1, User2 and User4 can all contribute content to Player3 and Player4. You can reconfigure the account structure at anytime.
Businesses such as creative service providers, ad agencies and system integrators can easily construct an account structure where you can provide services directly to your clients by accessing your clients’ accounts.
The account structure shown above is an efficient model for service oriented businesses to organize their workflow. The Root account represents the headquarters where you can monitor account activities and administer account management. The second level is occupied by account managers where groups of client accounts are assigned to the managers. A client account can be reassigned to a different manager at any time. In this structure, only the Root Account can perform the reassignment. The service provider company can add more account managers or assign more client accounts to managers as the business grows. Each account manager can only access accounts that are assigned to him or her. Each client account can only access its own content and other client accounts are invisible to this client. Additional accounts can also be added to client accounts so that their usage will not be limited and are also on an as-needed basis.
There is no limit to the size of the account structure you can construct; the platform is designed to accommodate enterprise level usage. Please go to http://myadtv.com/accountstructure.html under National Chain Store to learn more about enterprise account structures.
Download MyAdTV Brochure
About MyAdTV, Inc.
MyAdTV, Inc. (www.myadtv.com) is a software service provider dedicated to bringing digital signage solutions to the masses. Its patent pending flagship technologies include one-click turnkey, hierarchical content management system and automated ad trading platform. For investor relations, please write to PR@myadtv.com.
Search keywords: dynamic digital signage, in-store advertising, on-location ad sales, digital signage advertising, digital signage solutions, signage display, electronic signs, point-of-sales advertising, retail marketing, advertising networks, advertising media, point-of-purchase solutions, out-of-home advertising, narrowcasting, place-based media, free digital signage software, retail marketing, retail industry, electronic signage, retail media networks, start a small businesses, retail chain stores, retail store advertising, retailing industry, shopping mall advertising, turnkey digital signage systems
posted by MyAdTV @ 5:07 PM
0 comments
