MyAdTV

Monday, October 30, 2006

Build your own turnkey digital signage systems using MyAdTV

Here is an overview on how to build your own turnkey digital signage systems using MyAdTV's free 'Starter Package'. The Starter Package includes two software modules – (i) content creation and management and (ii) content display. Both are web-based applications and run directly on an Internet Explorer browser. No software installation is required. Ad content is stored on our central server and can be retrieved from any computer and at any number of locations.

System requirements:
- Any PC based computer with Internet connection
- Pentium III or above recommended (or its equivalent)
- 512M or more memory recommended
- Microsoft Internet Explorer browser 6.0 or above
- A high-end graphics card if you are running flash and movie files with resolution larger than 640x480

How to start:
- Go to http://www.myadtv.com and sign up for a starter account by clicking on the Free Account Signup button
- Login to your user account by going to the home page and click on the MyAdTV Login button
- Create your ad content by following the steps provided in the quick start user guide
- Run the final content on the same computer or on another computer connected to the Internet using Turnkey, Desktop or PlayNow display mode (refer to the quick start user guide)

You can update your ad content or insert new materials remotely without interruption to the playback. MyAdTV supports most commonly used media formats including jpg, flash, wmv, avi and mpeg. MyAdTV also accepts user type-in text. User type-in text allows you to modify your ad messages easily. You can run the final content on one computer and modify your ad content on another computer. You can change the text, color, size and type of your ad messages; you can replace images to your existing ads; you can change the ad start date and time and you can insert new ads. Once you've saved the changes , the changes will appear in the very next display cycle.

You can convert your computer into a turnkey system using MyAdTV's One Click Turnkey mode. That is, when you first power on your computer, the content will start to play automatically without any user input. You can set up the One Click Turnkey mode on any Inernet connected PC and at any number of locations. The One Click Turnkey mode is easily demonstrated by going to our demo site.

You can create a digital signage network of any size. MyAdTV’s expandable and reconfigurable account architecture allows you to increase the usage by subscribing to additional accounts. When you create new accounts, you will automatically become their admin and be able to access these accounts from your own account. With the additonal player accounts, you can display different content at different locations. With the additional user accounts, you can assign your staff to manage various ad campaigns or your web designers to create content while you retain the overall control and can override any actions taken within the accounts. Click here for more details.

When placing digital signage in your store, there is the consideration of the type of monitors you want to use. We recommend LCD monitors with the size of 23” or larger. The price of larger LCD monitors is dropping by the month. They are more light-weight when compared to Plasma screens and they don’t have the burn-in problem that most Plasma screens do. As for the computer, you can use a laptop or a desktop with small foot print. You may need an extended VGA cable to connect your monitor to your PC in order to give you better placement of the PC. Alternatively, you can purchase a LCD monitor with a built-in PC for a higher price. Wireless connections work well with this application and wireless saves the trouble of having to install Ethernet cable.

Read about "Build your own wirless digital signage network using MyAdTV"
You can contact our technical support if you have further questions.

About MyAdTV, Inc.
Founded in 2004 and located in the heart of Silicon Valley, MyAdTV puts tremendous effort in developing applications that greatly expand the scope of digital signage. The patent pending flagship technologies include one-click turnkey, hierarchical account architecture, and automated ad trading. To sign up for a free account, please go to myadtv.com. For investor relations, please write to pr@myadtv.com.


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Start your Own Digital Signage Business

Due to the high costs and diminishing returns of advertising on TV and other traditional media, advertisers and manufacturers are now more willing to redirect a portion of their budgets to other forms of advertising. According to survey, 72% of advertisers want to invest more on in-store advertising. In the coming years, digital signage will take the lead over paper posters due to the savings in printing costs and the volume of ads that can be shown per location. On-location ad sales is another hot new opportunity for generating revenue through selling ad space. Increasing numbers of companies have installed LCD monitors at locations such as elevator entrances in commercial buildings, gas pumps and other public places to display ads that target customers demographically.

To help independent businesses to capture this hot opportunity, MyAdTV has engineered a solution where digital signage is transformed to an easy-to-use web application. No software installation is required and the system simply requires a PC connected to the Internet.

Displaying content is controlled and updated remotely with no interruption to the display, and users can self-start in less than 30 minutes. Anyone can put together a digital signage system with the cost of a computer and a monitor.

Let us give you an example of the potential earnings of one such location using MyAdTV:
(i) Site Setup Cost
- 42” LCD or Plasma monitor $1,500
- A desktop or a laptop $400-$800
- 1 year of Internet connection $400
- 1 year of subscription to MyAdTV Standard Package $79.95
- Installation $500
- Total first year: $2,880 to $3,280 plus administration

(ii) Revenue from ad sales
- 10 hours a day, 1 minute per slot, total 600 slots a day available for sale
- 20 slots per advertiser a day
- 30 advertisers per screen
- At 25 cents a slot, potential revenue is $150 a day
- $54750 a year (365 days)

(iii) Income
- About $50,000 a year

Some service-oriented businesses should also find synergy in digital signage. Businesses such as web designing can provide ad creation services; system integration can provide turnkey digital signage solutions; and ad agencies can sell on-location ad space with the ability to upload content over the Internet. MyAdTV has a number of built-in features designed to lower operating costs.

Click here to read "Build your own turnkey digital signage systems using MyAdTV"

MyAdTV lets you network as many digital signage systems as you want. Our account management system with integrated payment allows service providers to manage client accounts directly from their root accounts. With the expandable and reconfigurable account architecture, the client accounts can also be distributed to account managers within the organization. Each client account can be billed either to company or to client. This way, companies have the choice on how they want to package their products or services. From the clients’ point of view, they each have their own working environment when using the digital signage software.

Click here to see various account structure models.

About MyAdTV, Inc.
MyAdTV is a software service provider dedicated to bringing digital signage solutions to the masses. We provide a complete solution to in-store advertising and on location ad sales free of charge to the public. Our two patent pending flagship technologies include a hierarchical account architecture and a fully automated ad trading and exchange platform. To sign up for a free account, please go to myadtv.com.

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